In spring 1947, Christian Dior presented the first collection of his newly founded eponymous fashion house. Soon dubbed the “New Look,” it grabbed headlines all over the world and turned Dior into one of the most influential brands of all time. After the couturier's untimely death in 1957, Yves Saint Laurent took the helm of the fashion house before being succeeded by Marc Bohan, who was in turn replaced by Gianfranco Ferré in 1989. In 1996, John Galliano was appointed creative director, designing flamboyant collections for a decade, before the arrival of Raf Simon in 2012, who gave the house a newly imagined identity for the 21st century. Maria Grazia Chiuri's arrival in 2017 as the first woman designer in Dior's history also marks the seventieth anniversary of the “New Look.”